20 April 2011

Pinnacle offers biggest gamblers chance for stock in casino operator through new loyalty perk

Casino operator Pinnacle Entertainment Inc. is offering its biggest gamblers a chance at common stock in the company.

The Las Vegas-based casino company announced the reward on Monday as part of its mychoice loyalty program.

Other perks for loyal gamblers include annual trips to the Wynn Las Vegas or Encore Las Vegas casinos, cruises to the Bahamas and lease payments on a Mercedes-Benz cars.

Like most casino loyalty programs, Pinnacle divides its gamblers into tiers, offering its highest rollers the best perks.

Company officials say Pinnacle's highest-spending guests can apply for a spot in the Owner's Club, giving them 100 shares of common stock.

That would be worth $1,347 as of Monday afternoon when the markets closed. Pinnacle's stock was up 5 cents for the day.